Meredith Adds Matrix Platform To Boost Sales Visibility

Matrix Solutions, a provider of CRM and sales intelligence, announced today that Meredith Corp. has implemented its CRM & Sales Intelligence Platform.

Matrix’s cloud-based solution will offer sales visibility and management functionality to Meredith Corporation’s Local Media Group’s entire sales organization. Sales data and analytics will be accessible to users across Meredith’s 17 TV stations.

Meredith broadcasts content across multiple streams including broadcast television, print, digital, and mobile. Using the Matrix platform aggregates the Local Media Group’s data and delivers information via proactive alert notifications made available through an intuitive dashboard. Matrix recently extended full mobile functionality of its platform that is available to Meredith users.

“The ability to effectively manage sales across revenue platforms and stations impacts our ROI which is why we selected Matrix Solutions’ CRM & Sales Intelligence Platform.” said Larry Oaks, Meredith VP of technology. “Using such a tool will provide us with more unified functionality and visibility, along with advanced capabilities to leverage information across the Local Media Group.”

“For Meredith, like most of our customers, the Matrix platform sits atop their workflow to aggregate and normalize the data from multiple systems to provide a fairly comprehensive view into their sales ecosystem,” said Brenda Hetrick, Matrix VP of sales and marketing. “Using such information is a faster, smarter and more efficient way to increase revenue opportunities for the media sales organization.”