Following the release of recalculated political advertising forecasts for 2016, Borrell Associates is offering a free 30-minute webinar on Thursday, April 7. Corey Elliott, VP of research, and Kip Cassino, EVP, will provide additional insights on the paper and political advertising. Click here to register. The full report can be downloaded here. Radio and digital get the biggest increase from the recast. State and local media expenditures are adjusted upward and by 2020 a vastly different political landscape will have been forged.
April 29, 2024
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