Station group will use the application to manage the traffic, sales, accounting and reporting components of its business.
Cox Television has selected Harris Corp.’s premier OSi-Traffic application to manage the traffic, sales, accounting and reporting components of its business.
Cox Television owns and operates 15 television stations and one cable news channel, and is a subsidiary of Cox Enterprises.
A longstanding Harris customer, Cox TV will be able to use OSi
Traffic to integrate other Harris products across multiple business lines. For example, Cox can integrate its Harris ADC Playout Automation solution with OSi-Traffic applications. The tight integration between traffic and automation, Harris says, will allow Cox to “increase revenue by controlling inventory utilization selling, and optimizing available spots closer to airtime.”
The relationship between OSi-Traffic and Harris applications like Medialine and Repline also creates integrated local and national sales tools for Cox Television.
“The team at Cox feels with OSi-Traffic, we’re moving to a provider who understands the demands of the television business today and into the future with an emphasis on greater speed and access to information,”
said Bruce Baker, executive vice president, Cox Television. “The synergy of Harris systems with our stations is unique and gives us confidence that we’ll not only operate better, but also more efficiently—all with a focus on better serving our viewing and advertising customers.”
Harris also provides Cox with an organized migration path from its previous Harris BMS traffic system, giving the company an uninterrupted view of historical data. The centralized architecture also enables Cox to track broadcast revenue streams from disparate locations.
The OSi-Traffic application offers a complete traffic system for broadcasters that includes accounting, sales and reporting components. This Microsoft Windows-based application offers all the features of a graphical user interface, providing drag-and-drop spot scheduling and real-time reporting.