Seattle Kraken Increases Broadcast And Streaming Access Through Partnerships With Tegna And Prime Video

The NHL Seattle Kraken today announced new multi-year agreements with Tegna and Prime Video to offer more options for fans to watch games throughout the Pacific Northwest.

Starting next season, Tegna’s KING (NBC) and KONG (independent) in Seattle will broadcast all non-nationally televised games — more than 70 in total — for free over the air. KING becomes the official television partner of the Seattle Kraken, taking fans behind the scenes with exclusive Kraken coverage led by Sports Director Paul Silvi.

In addition, Prime Video will stream all non-nationally televised games for Prime members in Washington, Oregon and Alaska, which will include pre-season, regular season and the first round of playoffs. The Kraken are the first NHL team to partner directly with the streamer.

All non-nationally televised games will be broadcast on KONG, with a number of games throughout the season simulcast on KING. In addition, games will be broadcast free over the air on Tegna stations KGW Portland, Ore., and KREM Spokane, Wash. Tegna will work with additional broadcast companies in the coming weeks to expand free over-the-air broadcast access to all available television markets in Washington, Oregon and Alaska.

The move marks a departure from ROOT Sports which broadcast the NHL’s newest franchise’s games during its first three seasons.

“ROOT has been a terrific partner for us; we have appreciated their support as we determined our broadcast plans moving forward,” said Kraken owner Sam Holloway. “Today’s announcement is a game changer for our fans. Our goal is to increase the ways they can watch our games — whether they’re cheering us on at home or on the go. To have both Tegna and Prime Video as trusted partners is a dream come true. I can’t wait for more fans to fall in love with Kraken hockey.”

Dave Lougee, Tegna president-CEO, said: “Our collaboration with the Seattle Kraken marks a significant milestone in our commitment to celebrating the essence of local sports on local broadcast television. We look forward to bringing every thrilling moment of Kraken hockey to all viewers in the Pacific Northwest as we build on our long-standing commitment to the region.”

Charlie Neiman, Prime Video head of sports partnerships, said: “Seattle Kraken hockey is synonymous with the Pacific Northwest, and we’re thrilled to bring Prime members in Washington, Oregon and Alaska access to Kraken games on Prime Video. Live Kraken games add to our growing selection of premium live sports and deliver additional value for Prime members throughout the Kraken home footprint.”

John Forslund, JT Brown, Eddie Olczyk, Alison Lukan and Nick Olczyk will continue broadcasting the games next season. Legendary play-by-play announcer John Forslund joined the team in 2021 alongside newly retired NHLer JT Brown and analytics expert, Alison Lukan. In season two, the team grew to include Stanley Cup-winner and U.S. Hockey Hall of Famer Eddie Olczyk in the booth, and award-winning broadcaster Nick Olczyk at the desk.

KING, Tegna and the Kraken will lead advertising and sponsorship sales for all local games.