Hearst, CBS, ABC, and NBC are among companies featuring games on their Web sites, hoping to cash in on the broad demographic that logs on to play, according to a story in the Wall Street Journal.
Realizing that the online gaming community is no longer composed soley of young men whiling away their late night hours in front of a PC screen, media companies are adding online games to their Web sites, hoping to boost traffic and ad revenue, according to a story in the Wall Street Journal.
Hearst Corp., which is adding games to the sites of its magazine titles, has struck a deal with Arkadium, an online game developer, and has added the game “Boy Toy” to its Cosmopolitan site and plans casino-style games, without gambling components, for Esquire’s site. There is no mention in the story, written by Emily Steel, of whether Hearst-Argyle’s station group is in on the gaming trend.
CBS Sportsline, meanwhile, offers 30 games and the story says the company will expand games across all its Web properties in the coming months. ABC.com hosts a game for Lost faans and NBC.com lets visitors play poker and blackjack with cards featuriing the cast of its show, Las Vegas.
WSJ Online subscriberse may read the full story here.