The company will have access to audience measurement data for TV programs and commercial content in broadcast syndication and across all seven of the Entertainment Studios’ HD cable television networks.
Byron Allen’s Entertainment Studios, has signed a long-term agreement with Nielsen for linear and digital measurement services. The agreement makes available Nielsen’s TV measurement for TV programs and commercial content in broadcast syndication and across all seven of the Entertainment Studios’ HD cable television networks.
“Nielsen’s world-class tools and measurement systems will continue to help us demonstrate the total value of our audience with this long-term deal,” said Byron Allen, founder, chairman and CEO of Entertainment Studios. “We are thrilled to be working with Nielsen as we look to unlock the full potential of our content, broadcast television programming, cable networks, and digital platforms for advertisers.”
Entertainment Studios said: “Nielsen’s rich datasets will enhance Entertainment Studios’ ability to fully analyze and showcase audience’s characteristics, viewing habits and content engagement. When this additional wealth of information is combined with smarter and actionable advertising spend intelligence, it delivers enhanced value to Entertainment Studios during the media buying and selling process.”
In addition, the Entertainment Studios digital video-centric news platform The Grio will use several solutions from the Nielsen Total Audience Measurement framework including Nielsen Digital Content Ratings (DCR) and Nielsen Total Content Ratings (TCR).
The activation of Digital Content Ratings and Total Content Ratings will deliver daily updates that enable the comparison between digital and linear audiences with comparable metrics. The integrated solutions will provide unduplicated audience metrics that, the company said, “simplify the media selling process and assist with optimizing their available ad inventory regardless of the platform and ad load.”