Telemundo Stations Update Apps, Sites

Individual station apps and websites feature a new TV Everywhere experience for Spanish-language audiences. 

Continuing its series of newsroom enhancements and introduction of digital tools for local Spanish-language audiences, the Telemundo Station Group has unveiled updated station apps and websites that feature Telemundo En Vivo (Telemundo Live), a new TV Everywhere experience for digital and mobile app users.

Accordingto Telemundo, this is the first time that audiences who live in markets where a Telemundo-owned station is located will be able to watch live television — including their local newscasts and Telemundo’s entertainment and sports programming — directly within the station apps and websites.

“Our new Telemundo En Vivo experience will make you feel like you have a television that can travel with you wherever you go,” said Ozzie Martinez, SVP of news, digital and standards, Telemundo Station Group. “Watching your local newscasts or favorite Telemundo shows has never been easier.”

Audiences can access the stations’ new Telemundo En Vivo experience and watch Telemundo’s live programming across multiple platforms, including on a computer, tablet or smartphone, both in and out of their home.

To access Telemundo En Vivo, users can download their local Telemundo-owned station app from the iTunes or Google Play stores or refresh their app if they have previously downloaded it, as well as visit their local station’s website such as www.Telemundo52.com. Once open, select the “En Vivo” icon (“Live” in English) to access the live experience or “On Demand” to stream Telemundo network programming, including full episodes of Telemundo shows.

App users will be required to select and sign in with their cable, satellite or telco provider credentials to watch their shows. To watch programs on demand, users who already have the Telemundo Now app will be automatically redirected to it, while those who don’t will be directed to their app store to download it. 

BRAND CONNECTIONS

“We’re very proud that our Telemundo stations are staying on the cutting edge of digital by introducing products for Spanish-language audiences to help them watch their local and network programming, live and on-the-go,” said Lora Dennis, SVP of digital media, NBCUniversal Owned Television Stations.

Key features of the stations’ new Telemundo En Vivo experience include:

  • Ability to watch a 24/7 live linear stream in both portrait and full-screen landscape mode.
  • Enhanced controls, such as play/pause and closed captioning capabilities.
  • Access to a 24-hour Telemundo “TV Schedule” when viewing the player in portrait mode.
  • iOS users can mirror their device on their television screen by connecting to their AirPlay device.

Both the live and on-demand content will offer local and national advertising opportunities. 

The new Telemundo En Vivo experience is currently available through the following 15 Telemundo-owned stations.


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