But there’s a catch: for every dollar it spends, global warming group wants one for free, former veep says. The buy may be $300 million over three years, says AAAA president.
Former Vice President Al Gore said this morning that a consortium of environmental and religious groups would launch a three-year media campaign to warn America about the danger of global warming.
Speaking at the AAAA media conference this morning, Gore said the consortium would be spending “a very significant” amount, but that it wants the media to donate a dollar of space or time for each one the consortium spends.
The effort would be “completely and totally nonpartisan” and would be funded in part from his proceeds from the 90-minute documentary, An Inconvenient Truth, which is based on his lecture about global warming, and his book of the same name. Produced by Davis Guggenheim, the documentary is be released by Paramount on May 26. The book is due in bookstores next month.
A longtime environmental activist, Gore offered no further details on the campaign, except that he would not be its front man and that there would be a formal announcement about the consortium and the campaign within the next few weeks.
AAAA President Burtch Drake told TVNewsCheck that he had spoken to Gore about the campaign and that he believed the buy would be $300 million over three years.
Gore followed his announcement with the 10-minute short version of his multimedia lecture. Global warming “is the most serious challenge that our civilization has ever faced,” he said.
During the talk, Gore took a shot at the news media, pointing out that there is no peer-reviewed scientific article doubting global warming and its dangers. Yet, he said, more than half the news stories about global warning give voice to skeptics of the phenomenon.
Gore suggested that the awarness campaign was necessary to correct the failings of the news media, which “doesn’t work like it used to.”
Giving “the American public a true and accurate picture of what’s going on is so crucial,” he said.