Megaphone TV Boosts Presence With Partnerships
Viewer engagement platform Megaphone TV announced new and extended partnerships with some of the biggest content providers in television and OTT/streaming. These national and international partnerships are in addition to Megaphone’s presence in 24 out of the top 25 local U.S. television markets.
Megaphone enhances the viewer experience of live video content through features including interactive on-air graphics, real-time audience polling, contests and gaming, social media and interactive advertising. The result, the company says, is increased viewer engagement, view time and frequency and new monetization opportunities.
CNN International, along with 70 other local and national news organizations, has integrated Megaphone as part of its interactive storytelling strategy along with the ABC O&Os and Tegna and Cox Media groupwide footprints.
Other local broadcasters that now use Megaphone include Graham Media, NBC O&Os, Nexstar, Raycom, Scripps and Sinclair, which combined represent over 60% of local U.S. TV households.
AMC (Talking Dead) and Bravo (Watch What Happens Live! with Andy Cohen) continue their interactive Emmy-nominated and Emmy-winning partnerships, and Viacom has launched Megaphone with MTV (Total Request Live).
Beyond the English-speaking market, Megaphone’s products are directly connecting stations to their viewers in European and Latin American markets on channels including Sport1 (Germany), Univision Deportes (U.S./Spanish), Star Channel (Greece) and Albavision (Peru, Costa Rica, Paraguay).
Some of the world’s most popular streaming and premium OTT platforms, including Legendary Digital (The Nerdist), CBS All Access (After Trek) and Rooster Teeth, are now integrating Megaphone products into their digital-only shows as well.
Megaphone’s team will be on hand to showcase the next generation of products and features at NewsTECHForum, Dec. 10-11, at the New York Hilton Midtown.