Comscore: VOD Transactions Peaked In April
New research from Comscore shows a continued year-over-year increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels.
Looking at YOY change by key genres, several VOD categories have seen transformative increases during the pandemic. Sports and Fitness categories in particular, saw staggering 232% and 486% increases, respectively, in transactions through April 2020.
Breaking from the general pattern of the April 2020 peak, the sports category continued its rapid growth and registered a threefold increase in the month of May 2020, where transactions in May 2020 were 925% higher than sports transactions in May 2019. This underscores just how much Americans have missed live sports and fitness content during the peak months of April and May 2020.