She will head the new network’s Kids’ WB! programming.
Betsy McGowen will join The CW as senior vice president and general manager, Kids’ WB! on The CW.
McGowen, a senior executive at Kids’ WB! since its inception in 1995, will oversee all series development, current programming and scheduling as well as brand, image and marketing for Kids’ WB! on The CW.
“Kids’ WB! is an integral part of The CW’s future, and Betsy McGowen’s continued leadership and vast experience make her the perfect executive to oversee this important daypart,” said Dawn Ostroff, CW’s president of entertainment. “Betsy has been with Kids’ WB! since its inception, and her stellar creative and marketing track record has been instrumental in establishing a dominant programming block that kids have embraced in a major way.”
Prior to joining The CW, McGowen was senior vice president and general manager, Kids’ WB! since May 2004, overseeing all programming and marketing aspects for network television’s number one children’s block. She previously was senior vice president, Kids’ WB! Marketing and had held a top marketing position at Kids’ WB! since 1995, where she helped shape the network’s distinct brand image and on-air campaigns.
Before The WB, McGowen worked as a freelance writer/producer/editor for many clients, including Fox and the Disney Channel. From 1992-93, she was a staff promo writer/producer for Fox Kids Network. Prior to Fox Kids, McGowen was an offline/online videotape editor at NBC and Fox.