Michael C. O’Brien, the former Petry SVP in Philadelphia, becomes VP of sales for the 10 stations in the E.W. Scripps Co. television division.
Michael C. O’Brien, has been named the vice president of sales for the television division of The E.W. Scripps Co.
O’Brien is responsible for the television division’s sales strategy and will work closely with the general managers and sales executives of 10 stations in nine markets. He joined the company Jan. 30.
O’Brien, 37, most recently was senior vice president of regional sales for Petry Media Corp. in Philadelphia, a position he held since January 2003.
O’Brien began his sales career in 1995 at Blair Television as office manager and account executive. Six years later, Blair promoted him to vice president of regional sales.
He earned a bachelor’s degree in history from Fordham University and attended the Wharton School of the University of Pennsylvania’s Aresty Institute for Executive Education.