Now that it has become the most popular source of business news video on the Web, CNNMoney is rolling out a bigger slate of programs, as news outlets rush to satisfy marketers’ appetite for Internet video, according to a story in the Wall Street Journal.
CNNMoney, a partnership between Time Inc.’s business magazines and CNN, will unveil eight new online business shows today, as part of an effort to offer advertisers more online video, according to a story in the Wall Street Journal.
Written by Shira Ovide, the story says the new online programs will include a twice-a-week segment called “Help Desk,” which will answer personal finance questions, and “Conscious Capitalism,” a weekly show about corporate philanthropy.”New Money” will feature young entrepreneurs.
As more people turn to the web for news, business news outlets have poured money into their Internet services, particularly video, the Web’s fastest-growing ad medium, the story says, citing research from eMarketer that spending online video will hit $850 million this year, up 45% from last year.
CNNMoney devotes about a quarter of its editorial budget to Web video, the story says. This has helped it snare the online-video mantle from Yahoo Inc., AOL and other Internet hubs that have long dominated business news online.
WSJ Online subscribers may read the full story here.