The Internet video site Hulu is adding social networking functions in hopes of building user loyalty and mining data to attract more advertisers, according to a story in the Wall Street Journal.
Hulu is diving into social networking Thursday with Hulu Friends, which permits users to create online profiles and share videos with one another, according to a story in the Wall Street Journal.
Written by Elizabeth Holmes, the story says a Hulu Scorecard will allow users to track their activity.
Competitors in the online video market, such as Joost and CBS Corp.’s TV.com, have introduced similar capabilities.
Hulu, a joint venture of General Electric Co.’s NBC Universal and News Corp., gives users free online access to TV shows and other video, which networks and other suppliers provide in exchange for a cut of the Web site’s advertising revenue.
The new functions are designed to encourage Hulu users to connect with one another and share their video preferences, the story says. The strategy is aimed at boosting viewing and ad revenues.
WSJ Online subscribers may read the full story here.