Chris Rohrs joined the trade group as president in January 2000 after 20 years at Post-Newsweek. TVB board Chairman Frank Comerford is forming a committee to search for a successor.
After a 10-year run, Chris Rohrs will step down as president of the Television Bureau of Advertising at the end of 2009, it was announced today by TVB Board President Frank Comerford.
Rohrs has led the bureau since January 2000. He came to TVB after a 20-year career with Post-Newsweek Stations.
Comerford also announced the formation of a search committee to identify replacement candidates and to choose a successor.
“It will be very hard to replace Chris Rohrs,” said Comerford. “He has elevated the organization to new heights and is one of the industry’s visionaries. TVB is held in high esteem by advertisers, agencies and the association’s other important constituencies, and that’s due to Chris’s outstanding leadership over nearly a decade.”
Rohrs said that he plans to remain fully engaged at TVB throughout 2009, making the case for local television, supporting the bureau’s eBiz initiatives and serving the needs of its members and customers.
“It’s been a great privilege to lead TVB and I’m grateful for the support of the Board and the staff during my time here,” he said. “I believe in television more than I ever have. It’s the only medium with the power to match up to the challenge that this brutal recession poses.”