Beginning next month, news content from the O&Os will be made available to bloggers and news-oriented Web sites at www.redlasso.com.
Fox Television Stations (FTS) and Redlasso have entered into an agreement that gives the online broadcast media center the rights to syndicate content from the group’s local television news programs, announced Ron Stitt, Vice President of Digital Media, FTS and Al McGowan, CEO, Redlasso.
In making the announcement, Ron Stitt, FTS vice president of digital media, stated, “Distribution opportunities that enable users to encounter video from our stations in the course of their normal Web browsing patterns is a vital part of our online strategy. We’re happy to be working with Redlasso as their proven technology includes features that satisfy our needs as producers of premium, branded content.”
Starting in April, content from the Fox owned-and-operated stations will be made available to bloggers and news-oriented Web sites directly on www.redlasso.com. Registered users will be able to search content and create their own customized clips to use and embed within their blogs or Web-based articles using the Redlasso online editing tools.
For more information and to register for a user password, visit www.redlasso.com.