A series of 13 tests over 24 hours begins Wednesday, April 29, at 8 p.m. on KCBS and KCAL, followed by comprehensive coverage in the May 1 editions of nine Southern California newspapers.
Los Angeles CBS-owned stations KCBS (CBS) and KCAL (ind.) and the Los Angeles Newspaper Group today announced plans for what they called “one of the most extensive educational campaigns in the country leading up to the national transition from analog to digital television broadcasting.”
The CBS-owned duopoly will conduct a DTV preparedness test during each of its 13 regularly scheduled weekday newscasts, beginning on Wednesday, April 29, with KCAL 9 News at 8 p.m. and continuing through CBS 2 News at 6 p.m. on Thursday, April 30. Each test will last for one minute and will simulate a switch-off of the stations’ analog signal so that viewers can determine whether all of the televisions in their homes are ready for the transition to digital broadcasting.
Additionally, on Friday, May 1, the day following the tests, all nine Los Angeles Newspaper Group papers will publish comprehensive coverage in their main news sections dedicated to the DTV transition. The coverage will include detailed information and diagrams to help viewers make their televisions DTV-ready. Readers can keep this printed information on hand for future reference as the deadline for the digital transition approaches.
In addition to its series of DTV preparedness tests, KCBS and KCAL will provide additional information on what viewers must do in the event that they are not yet DTV-ready. In addition to the technical changes necessary to receive digital signals, over-the-air viewers will also find it necessary to “re-scan” their television sets. Since many Los Angeles stations (including KCBS) are also changing their digital channel position, viewers must re-train their sets to find these new channel positions.
The Los Angeles Newspaper Group’s papers reach an estimated 1.5 million daily readers in the greater Los Angeles area and include the following publications:
- Los Angeles Daily News
- Long Beach Press-Telegram
- Torrance Daily Breeze
- Pasadena Star-News
- San Gabriel Valley Tribune
- Inland Valley Daily Bulletin
- San Bernardino Sun
- Whittier Daily News
- Redlands Daily Facts