The rep firm is picking up 25 more Nexstar stations in 12 markets from Petry and one station in Jacksonville, Fla., from Cox’s HRP. Nexstar just bought the Jacksonville CW affiliate from Media General.
A year ago, Nexstar Broadcasting Group shifted 22 stations in 14 markets from Petry Media Corp. to Katz Television for national sales representation.
Today, it agreed to hand over the rest of its rep business to Katz, effective tomorrow. Twenty-five stations in 12 markets were moved from Petry and one station in Jacksonville, Fla. (WCWJ), from Cox’s HRP. Nexstar just purchased the Jacksonville station, a CW affiliate, from Media General from $18 million.
Nexstar President-CEO Perry Sook commented: “We are expanding our relationship with Katz Television based on their performance with the 22 stations which were transferred to their representation last year. By having all of our stations aligned with Katz’ sales, research and programming capabilities, we see the potential for greater sales synergies across the Nexstar portfolio.”
“We are very excited to be expanding our relationship with Nexstar, said Jim Beloyianis, president of Katz Television Group. “We expect it to continue to grow as the industry continues to consolidate.
Petry has been stung by a string of station defections over the past year, forcing it finally to shut down its Blair Television operating unit.
A rep firm normally has to buy out the remaining time on the contract when he supplants another as Katz is doing.
Asked whether a buyout makes sense in such lean times, Beloyianis said “no comment.”