Nielsen Co. named high-profile consumer-products executive James Kilts as its chairman. The move is part of an effort to tap marketers’ growing demand for detailed consumer research to better target ads, according to a story in the Wall Street Journal.
As it seeks to tap marketers’ demand for detailed consumer research, Nielsen Co. named James Kilts, one of its directors, to the post of chairman, a story in the Wall Street Journal says.
Written by Emily Steel, the story says that Kilts, who is 61, is a founding partner of private-equity fund Centerview Partners, which took a minority stake in Nielsen when it went private three years ago.
Kilts has been a member of Nielsen’s board since then, and was also chief executive of Gillette Co. when Procter & Gamble Co. acquired the company in October. 2005.
Nielsen is trying to expand beyond its traditional base in audience measurement.
WSJ Online subscribers may read the full story here.