The new design of Seek it Local is aimed at making it easier for TV stations to sell to businesses and for consumers to find what they are looking for. The upgrade also includes geo-coding and smarter search results.
Inergize Digital today is unveiling its redesigned and enhanced local online search directory for TV stations and other local media.
The new design of Seek it Local is aimed at assisting stations when selling the service to local businesses and at making it easier for consumers to find the goods and services they are looking for.
The service now also features geo-coding and enhanced search results.
The geo-coding directs consumers to the nearest station’s Seek it Local Web site and allows them to change their market location with two clicks — a helpful feature for travelers.
With the enhanced search, Inergize says, consumers will experience faster search returns with more relevant search results.
Inergize believes that TV stations should be offering businesses enhanced directory listing packaged with over-the-air spots.
“Using Seek it Local, stations have a unique opportunity to increase revenue by leveraging the power of on-air commercial spots and the Internet,” says Inergize GM Jason Gould.
“The end result for stations is better relationships with existing customers and new business with online advertisers, as well as increased station Web site traffic, time spent, organic search engine ranking and online revenue.”
Seek it Local now counts 63 client stations and says that it looking for others on a market-exclusive basis on a licensing or revenue-share basis.
Inergize Digital offers an array of online and mobile tools for companies in local media. Its clients include E.W. Scripps, Four Points Media, Liberty Media, Newport Television and New Vision Television Group.