TV stations, suffering from steep declines in ad spending, are getting a shot in the arm from lobbying groups trying to sway the national debate over health care, according to the Wall Street Journal.
Local TV stations, suffering from steep declines in ad spending, are getting a much-needed shot in the arm from lobbying groups trying to sway the national debate over health care, according to a story in the Wall Street Journal.
Written by Suzanne Vranica and Alicia Mundy, the story says that so far, groups on various sides of the debate have spent about $1 million a day in recent weeks.
Health care issue advocates have spent about $41 million this year on local TV spots, more than half of it in the past few weeks, the story says, citing figures from TNS’s Campaign Media Analysis Group and its chief, Evan Tracey.
If the health care debate drags into the fall, spending could rise to $250 million, the story says.
Such a surge in spending could be a tonic to local TV, which has taken a bigger hit than other media in the current ad downturn, largely because of their heavy reliance on automotive advertising, the story says.
Nationwide, TV-station ad revenue is expected to drop 20% to 30% this year, the story says.
WSJ Online subscribers may read the full story here.