Lisa Gersh, the NBCU head of strategic initiatives and managing director of The Weather Channel moves to a newly created position overseeing the news division’s business development and joint venture partnerships.
Lisa Gersh, NBC Universal’s president of strategic initiatives and managing director of The Weather Channel, is joining the management team of NBC News. The announcement, made today by Steve Capus, president of NBC News, is effective immediately.
Gersh’s role is a new position within the News division and, the company said, “further signals NBC News’ commitment to expanding and growing its global reach while capitalizing on the strength of its core assets.”
Gersh will oversee the news division’s business development organization and joint venture partnerships including The Weather Channel. She will to report directly to Capus.
“I have had the pleasure of working closely with Lisa during the acquisition of The Weather Channel and have been consistently impressed by her hard work, dedication and talents. She’s uniquely situated to join our news management team which is already the best in the business, as we continue to grow and solidify our leadership positions,” said Capus.
Gersh joined NBCU in November of 2007 after the company acquired Oxygen Media, a media company which she co-founded with Geraldine Laybourne and served as its president and chief operating officer. Since joining NBCU, Gersh was instrumental in the multi-billion dollar acquisition of The Weather Channel Companies and served as interim CEO during its transition.
Prior to joining Oxygen, Gersh had more than 15 years of experience in creating corporate partnerships and negotiating financing at the New York law firm Friedman Kaplan & Seiler LLP, which she co-founded and served as a partner from 1986 to 1998. Gersh began her career as an attorney with the firm Debevoise & Plimpton.