In a bid to boost revenue, shopping network HSN is adding product placements into its pitches for products, according to a story in the Wall Street Journal.
HSN, the home shopping network, has begun to sell product placements into its programming, which is entirely made up of pitching fashions, jewelry, gadgets and other products, according to a story in the Wall Street Journal.
Written by Susanne Vranica, the story says Kraft Foods and pasta maker Barilla have signed on to the new approach, which began during the summer.
The move comes at a time when advertisers are increasingly interested in product placements, the story says, noting that while advertising and marketing spending have fallen during the economic downturn, product placement revenues grew 19% in 2008 and are expected to grow another 14% this year.
WSJ Online subscribers may read the full story here.