“101 Reasons TV Advertising Works” gets underway today with 39 spots airing on Nexstar owned and managed stations in 33 markets. The spots are 10 to 20 seconds long.
Starting today, Nexstar Broadcasting Group is using its own air to promote the value of advertising on TV stations.
The campaign, “101 Reasons TV Advertising Works,” comprises 39 spots that will air on Nexstar owned and managed stations in 33 markets. The spots are 10 to 20 seconds long.
“With the challenging economic climate affecting local businesses, it is important for broadcasters to aggressively advocate for the benefits of local television as the advertising platform and medium that consistently delivers the best results,” said CEO Perry Sook in a statement.
“Studies show that television is the most effective method for businesses to connect with local customers,” he said.
The campaign “is a two-tiered approach that outlines the crucial role local television can play for advertisers, while acting as an integral educational tool designed to bolster local sales efforts and capture essential advertising dollars.”