CBS Television Distribution says Rachael Ray will be around at least through the 2012 season, having struck two-year renewals with statons covering 90% of the country. Among the groups reupping are ABC, Gannett, LIN, Tribune, Hearst and Allbritton.
Here’s one certainty in the increasingly uncertain world of broadcast TV: Rachael Ray.
CBS Television Distribution says it has landed a slew of two-year renewals on stations covering 90 percent of the country that will take the talk show through its sixth season (2011-12).
“Mostly, the renewals were with incumbent stations and, for the most part, the same time periods,” says Joe DiSalvo, president of sales at CTD. “If you look at our lineup, you’ll see that we’re on very good television stations on what we feel are the right time periods.”
The latest batch of renewals include deals with CBS, Gannett, LIN, Allbritton, Tribune and Hearst
They come on top of a new two-year deal in June with the ABC O&Os, including New York flagship WABC, where Ray has the cushy 10 a.m. time slot following Disney-ABC’s Live with Regis and Kelly.
Ray, which is coproduced by Oprah Winfrey’s Harpo Productions, was sold on a cash-plus-barter basis (10.5/3.5 minutes).
DiSalvo would not comment on specifics of the cash component. Because of declining revenue, broadcasters have been trying to cut costs by pushing back on license fees for syndicated programs.
Ray has been a solid, if not stellar, performer since it debuted in 2006. It had a 2.5 household rating its first day, making it the highest rated talk show premiere at the time since the Harpo-coproduced Dr. Phil premiered in 2002.
This season, Ray was the No. 8 talk show in syndication for the week ending Oct. 4, with a 1.6, based on live-plus-same-day national household ratings, according to Nielsen.
In local people meter markets, Ray has been flat this season compared to last through Oct. 15 among women 18-34, women 18-49 and women 25-54, with ratings of 0.5, 0.7 and 0.8, respectively.