The syndicator’s latest offering is a one-hour talk and lifestyle show for fall 2010. It’s an import from Canada’s CBC.
Program Partners is back with a one-hour talk and lifestyle show for fall 2010 — Steven and Chris, an import from Canada’s CBC-TV network.
Program Partners is making the show available on a straight barter basis, hanging on to six of the 14 minutes of commercial time, according to industry sources.
Representatives of Program Partner declined comment beyond saying the distributor was working with the CBC on bringing the show to the U.S.
Steven and Chris, hosted by Steven Sabados and Chris Hyndman, features segments on cooking, home décor, fashion and entertaining. Entire episodes can viewed on its Web site.
The show debuted on the CBC in January 2008, but went on hiatus last March as part a cost-saving effort. It’s due to return to the CBC in December.
Although the CBC is heavily subsidized by the Canadian government, the network also relies on advertising revenue, which has been depressed in Canada just as it has been in the U.S.
The show, which aired at 2 p.m., was popular, says CBC spokesman Jeff Keay. “Viewership was increasing over the period it was on the air.”
Keay says he is aware only that a U.S. distributor is interested in the show.
Steve and Chris puts Program Partners back in the first-run talk business.
The syndicator had hoped to launch a talk show with Marie Osmond this fall. It cleared the show in most markets, but was forced to scuttle it in August in the face of climbing costs, difficult financing and the tough economy.