In a year when everything seems to be down, TV viewership is up. According to Nielsen, Americans on average watched four hours and 49 minutes of TV per day during the 2008-09 season — a record high. One quarter of the viewing was during primetime, the reseach firm said.
Well, one thing is on the rise: TV viewership.
The amount of TV watched reached an all-time high during the 2008-09 season as Americans spent an average of four hours and 49 minutes per day in front of the tube or LCD display or whatever, according to Nielsen. That’s up four minutes from last year and up 20 percent from 10 years ago.
The average household logged eight hours and 21 minutes on average, also a record high.
Primetime viewing didn’t grow, with viewers on average spending one hour and 12 minutes with TV during the key daypart as they did last year. But the three hours — one eighth of a day — accounted for one quarter of average individual viewing.
Since the 1991-92 season, average individual viewing of primetime has been steady, dipping no lower than one hour and eight minutes for three seasons in the late 1990s and never exceeding one hour and 12 minutes.
Nielsen attributed the growth in viewership to several factors, including more TVs in homes, more channels to choose from and an increased usage of DVRs.