The Web publisher says it will produce sites for five of the group’s TV stations, bringing IB’s national station-site total to 79.
Internet Broadcasting, provider of Web sites for TV station, announced today it has added five Meredith stations to its roster of sites.
The new partnership expands Internet Broadcasting’s presence to 24 of the top 25 U.S. TV markets with 79 TV station Web sites in all. In addition to Meredith, the company publishes sites for NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard and Capitol Broadcasting Co.
The five Meredith stations now in the IB camp.: KPHO Phoenix (ABC, DMA 14); KPTV Portland, Ore. (Fox, DMA 23); WFSB Hartford, Conn. (CBS, DMA 28); WSMV Nashville, Tenn. (NBC, DMA 30); and KVVU Las Vegas (Fox, DMA 48).
By mid-summer, Internet Broadcasting plans to re-launch the stations’ five current Web sites. The stations are promising to support the re-launches with heavy on-air promotion.
The five stations had been affiliated with World Now, IB’s New York-based rival in TV station Web publishing and development. Loss of the five stations “was not expected and not welcome,” said World COO Bob Mischel.
However, Mischel says it has renewed four other Meredith stations, including its largest, WGCL Atlanta (CBS, DMA9). “We are happy to have renewed the four stations we did. We believe that we would have been the better choice” for all the Meredith stations.
Meredith is not unique is splitting its Web affiliation, Mischel said.
The other Meredith stations sticking with World Now are KCTV Kansas City, Mo. (CBS, DMA 31); WHNS Greenville, S.C (Fox, DMA 35); and WNEM Flint, Mich. (CBS DMA 65).
Under its agreement with Meredith, Internet Broadcasting will produce local and nationally syndicated editorial content; provide local and national online advertising sales including support and creative production; maintain a state-of-the-art technology infrastructure; deliver innovative web site capabilities; and perform seamless on-going web site management. The two companies will also explore new media opportunities.