DMA 38

WPTV Takes Over WFLX News In West Palm

Under the terms of the multi-year agreement, Scripps' WPTV will produce newscasts for Raycom's WFLX from 10 to 11 p.m. seven nights a week, and 7 to 9 a.m. Monday through Friday.

Starting Jan. 1, Scripps’ NBC affiliate WPTV West Palm Beach, Fla., will take over the production of news for crosstown rival WFLX, Raycom Media’s Fox affiliate. WPTV will replace Freedom’s CBS affiliate WPEC as the source for WFLX. [Editor’s note: When this story was originally posted, it incorrectly suggested that WFLX has been producing its own news.]

Under the terms of the multi-year agreement, WPTV will produce newscasts for WFLX at 10-11 p.m. seven nights a week, and 7-9 a.m. Monday through Friday.

“We’re energized by the prospects of extending our reach into this market’s homes by up to three additional hours each day,” said Steve Wasserman, the GM of WPTV. “As the most-trusted television news brand in the region, we’re eager to work with a great partner like WFLX to enhance our news team’s engagement with this community.”

When the partnership begins on New Year’s Day, it marks the first time any of the nine Scripps stations has produced an on-air newscast for a non-Scripps station.

WPTV said it will hire more than a dozen news professionals to generate the WFLX-branded newscasts, which will be produced on a separate set at WPTV’s Banyan Boulevard studios.

“This is a partnership that will be great for both organizations and our viewers,” said John Spinola, GM of WFLX. “Our reputation for delivering the finest in entertainment and sports programming will definitely be enhanced by this relationship with the leading news organization in Florida.”

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