The former Univision news executive will oversee the journalism operations at the NBC-owned Hispanic network.
Telemundo Media announced today that Sylvia Rosabal has been named senior vice president of network news. She will report to Alina Falcon, executive vice president, news and alternative programming, effective immediately.
With more than 25 years of news experience, Rosabal will oversee all network news content and be responsible for editorial direction, programming, and production of on-air and online news properties including the nightly newscast Noticiero Telemundo; the Sunday news program Enfoque con Jose Diaz-Balart; and the news content of Telemundo’s morning program Levantate, as well as other related network news programming such as breaking news and specials.
She also will have operational oversight of the network’s daily news magazine program, Al Rojo Vivo, hosted by Maria Celeste Arraras.
The company said Rosabal will also play a key role in strengthening the synergies with Telemundo’s owned and operated stations and leveraging the relationship with and expertise of NBC News.
Rosabal joins Telemundo Media from Univision, where she was VP of the news division from 2002 to 2011 and oversaw all aspects of the network’s news department. She also was responsible for a broad array of Univision’s news programming including the nightly news broadcast, political coverage, news magazines, public affairs programs, news specials, and breaking news coverage.
Prior to that, Rosabal was Univision’s assistant news director from 1995 to 2002, where she supervised day-to-day news operations. Previously, she was named executive producer in 1991, leading political coverage and special events.
Rosabal is a recipient of several industry awards including the Edward R. Murrow Award for Best Newscast and two Emmy awards for outstanding news coverage, as well as three regional Emmy awards in the News Documentary and Political Coverage categories. Rosabal holds a Bachelor of Arts degree from the University of Miami, Coral Gables, Fla., and completed the Executive Management Seminar at the Missouri School of Journalism, University of Missouri.