Among the coverage slotted by NBC’s New York flagship are live reports from London by station sportscaster Bruce Beck and reporter Katy Tur and a special program, The Olympic Zone, to be hosted by David Ushery.
NBC-owned WNBC New York today announced its multifaceted coverage plans for the London 2012 Olympic Games. WNBC’s sportscaster Bruce Beck and News 4 New York reporter Katy Tur will be reporting live from the London games starting Thursday, July 26, to Sunday, August 12.
Among the highlights of the WNBC coverage:
- Live Olympic reports will air throughout the day during NBC 4 New York’s Today in New York, News 4 New York at noon, 5 p.m. and 11 p.m. Bruce Beck and Katy Tur’s coverage will focus on local athletes and Olympic stories important to the New York viewers at home.
- The Olympic Zone, a 30-minute daily show covering all aspects of the Olympics for two weeks beginning Saturday, July 28. The station’s The Debrief host David Ushery will anchor the show from the studio. The program, airing Monday through Saturday at 7:30 p.m., will feature local Olympian profiles and interviews from London, competition recaps, and other stories of interest to Olympic viewers. Full Olympics coverage will also be available on the Olympic Zone website at http://www.nbcolympics.com/wnbc/.
“We are proud to offer our viewers local coverage of the London 2012 Olympic Games,” said Michael Jack, WNBC president-GM. “With live reporting from our talent in London, to special programming such as The Olympic Zone, and extensive social media outreach, we will keep our viewers updated on the latest and most exciting Olympic news.”
In addition to television coverage, WNBC will feature a host of digital offerings for up-to-the-minute Olympic news, to include:
- Bruce Beck (@BruceBeck4NY) and Katy Tur (@KatyTur4NY) will bring their Twitter followers along with them to London as they cover the Olympic Games using #Olympics4NY to engage viewers in conversation. Additional outreach includes live chats on Facebook during key games.
- The station’s website features an entire Olympics section (http://www.nbcnewyork.com/news/sports/Summer-Olympics-2012-London-146876925.html) with a running blog of all the social media reaction to the Olympics.
The station will publish a daily, locally-focused Olympics newsletter called The Torch, highlighting the best Olympic stories of the day. Viewers can sign up to receive the newsletter by clicking here.