For the second straight year, according to Nielsen’s just-released ranking of TV DMAs for the 2012-13 season, the number of TV homes has fallen, if only slightly. The count is off nearly 500,000 homes to 114.2 million. Winners in the DMA reordering were Grand Rapids-Kalamazoo, Oklahoma City and Anchorage. The trio climbed three spots. Top 38 markets are the same as last season.
With Americans watching TV via broadband on smartphones and various types of computers, the universe of households with conventional TVs is shrinking, according to Nielsen’s just-released DMA rankings for the 2012-13 TV season.
The loss was not great. The new official number of TV households is 114,173,690, down nearly a half of million or less than 1% from last year’s 114,649,310.
Even New York, the perennial No. 1 market, was down, with 3,470 fewer TV homes.
But it’s the second straight year of contraction and could signal a trend.
Nielsen officials were not immediately available to explain the drop in TV households, but last year they attributed it to consumer’s ability to watch TV of digital devices, continued fallout from broadcasting’s analog-to-digital transition in 2009 and the financial hardship of some.
The rankings themselves had their usual ups and downs, but there were no changes in the top 38 markets and no changes of more than three spots.
The new DMA 39 is Grand Rapids-Kalamazoo-Battle Creek, which moves up three spots, while Birmingham, which had held the DMA 39 spot, fell three places to DMA 42.
The two other three-spot advancers: Oklahoma City, to DMA 41, and Anchorage, to DMA 145.
Joining Birmingham as a three-spot decliner: Palm Springs, which fell to DMA 148.
Two spot advancers: Austin, to DMA 45; South Bend-Elkhart, to DMA 95; Biloxi-Gulfport, to DMA 160; Butte-Bozeman, to DMA 187; Lima, to DMA 199.
Two-spot decliners: Harrisburg-Lancaster, to DMA 43; Albuquerque-Santa Fe, to DMA 47; Roanoke-Lynchburg, to DMA 68; Toledo, to DMA 76; Portland-Auburn, to DMA 80; Burlington-Plattsburgh, to DMA 97; Augusta-Aiken, to DMA 113; Macon, to DMA 120; and Idaho Falls-Pocatello, to DMA 162.
Seventeen markets dropped one notch, while 23 rose one place.