The syndicated talker’s season-four premiere on Labor Day generated its highest-ever ratings.
Season-four upgrades to Warner Bros.’ The Ellen DeGeneres Show are already proving profitable. The show premiered on Labor Day to the highest ratings in Ellen’s history, according to Nielsen’s NSI weighted overnight ratings.
Featuring a performance by pop star Justin Timberlake in New York City’s Central Park, the show averaged a 3.3 rating/8 share. That rating beats last year’s 2.4 by 24%, while the show’s share ticked up a point. That performance also improved upon the show’s average lead-in of 2.7/6 by 27% in rating and 33% in share.
Ellen did even better in daytime (looking only at markets where the show airs between 9 a.m. and 5 p.m.), where it averaged a 4.8 rating/12 share, up 71% in rating versus its Sept. 2005 average of 2.8/10.
The show also delivered a 1.7/7 among women 18-49 in local people meter markets, up 70% in rating and 40% in share versus its average lead-in in the demo of 1.0/5.
Finally, on its nine NBC owned stations, Ellen averaged a 2.7/6, up 29% in rating and 40% in share versus lead-in (2.1/5), and up 8% in rating (2.5/7) versus last year. On WNBC New York, Ellen won its new 4 p.m. time slot with a 4.4/10.