BIA/Kelsey’s Mark Fratrik will size up the changing local TV revenue outlook as part of a free NetNewsCheck webinar on Wednesday, “Broadcast Strategies: How Digital Can Drive Your Revenue in 2013.”
Mark Fratrik, VP-chief economist at BIA/Kelsey, will provide a snapshot of the changing revenue mix for local TV stations in an upcoming NetNewsCheck webinar, “Broadcast Strategies: How Digital Can Drive Your Revenue in 2013.”
The free Web seminar, sponsored by Limelight Networks, at 1 p.m. ET on Wednesday, Nov. 14, will offer strategies for transforming local TV’s online and mobile businesses into sizeable revenue streams.
“Broadcasters already know their online and mobile businesses provide demonstrable increases on on-air ratings,” said NetNewsCheck Publisher Kathy Haley. “Our webinar will detail strategies for turning local TV stations into multimedia businesses that contribute substantially to overall revenues.”
Along with forecasting spot TV and online revenue for broadcasters, Fratrik will offer his analysis of local TV’s prospects in the broader local video marketplace, which also includes cable TV, online video, out-of-home and digital cinema.
Joining Fratrik on the Web seminar will be Lisa Bishop. VP of digital media at Gray Television Group, who will discuss the multimedia strategy at one of TV’s more assertive digital players.
Jason Thibeault, senior director of marketing strategy at Limelight Networks, will wrap up with an overview of how broader trends on the Internet are affecting broadcast strategies online and on mobile.
To register for the webinar, click here.
NetNewsCheck, TVNewsCheck‘s sister website, covers the revolution in local media as it plays out online and on mobile.