The FCC Chairman says that for mobile DTV to thrive, broadcasters will need some of the broadband spectrum that his incentive auction will provide.
Genachowski: Mobile DTV Needs Spectrum
Outgoing FCC Chairman Julius Genachowski said today at the NAB Show that the incentive auction is not “a zero-sum game” and that resisting the reallocation of spectrum from broadcast to wireless broadband may not be in broadcasters’ best interest.
“Mobile is an exciting new opportunity for exactly what broadcasters do — produce great local and national content,” he said at sparsely attended session.
Broadcasters should embrace mobile broadband just as they did cable after initially resisting it. “Ultimately, cable was a tremendous boon to broadcasting. There’s every reason to believe the same thing will happen with mobile.”
However, the impediment to broadband mobile being a “major economic opportunity” for broadcasters is insufficient broadband spectrum. “If we don’t solve that, the opportunity to take advantage of interactive video on the mobile platform won’t be there.”
Genachowski said his comment should not be taken as an argument against mobile DTV, an incipient mobile service that makes use of broadcast, not broadband, spectrum. “I think mobile is great,” he said. “We have done a lot at the FCC to facilitate it over the past few years. The market will be the judge of the role mobile DTV plays.”