With the addition of the NBC affiliate, the diginet’s reach jumps to 17% of TV homes.Also this week, WeatherNation made its debut on two other Gannett stations, KTHV Little Rock, Ark., and WFMY Greensboro, N.C.
WeatherNation TV has signed on Gannett’s WXIA Atlanta, extending its reach with the help of cable carriage on local Comcast and Charter systems to 19 million or 17% of TV homes in 20 markets, the diginet announced this morning.
“We are thrilled to be partnering with 11ALIVE in Atlanta – one of our largest partnerships to date and in a top 10 media market,” said Michael Norton, president of WeatherNation in a statement.
“We love that the Atlanta community will now be able to have a live weather channel 24/7 with local updates every five minutes,” added John Deushane, GM of the NBC affiliate. “WeatherNation brings world-class technology and additional professional talent that will provide more of the quality weather coverage viewers have come to expect from the Networks of 11ALIVE.”
WeatherNation says it takes a “back-to-basics” approach to weather, eschewing long-form programming and providing continuous hyper-local, local, regional and national reporting and forecasting.
Also this week, WeatherNation made its debut on two other Gannett stations, KTHV Little Rock and WFMY Greensboro, N.C.