The ratings service signs KNBC Los Angeles, KXAS Dallas-Fort Worth and WTVJ Miami-Fort Lauderdale.
Media measurement company Rentrak has signed a multi-year agreement with the NBC Owned Television Stations in Los Angeles (KNBC), Dallas-Fort Worth (KXAS), and Miami-Fort Lauderdale (WTVJ).
These stations will use Rentrak’s passive measurement system, including Rentrak’s single-source automotive and political segmentations.
With the addition of the three NBC Owned Television Stations, Rentrak says it is now providing its traditional and advanced demographics ratings information to all four network-owned station groups, with 60% of the owned stations currently subscribing. Rentrak now has five owned stations in both Los Angeles and Dallas-Fort Worth and three in Miami-Fort Lauderdale.
“This new partnership with Rentrak gives us an additional layer of insight into what our viewers are watching,” said Valari Staab, president, NBCUniversal Owned Television Stations. “The valuable information will help us do a better job on behalf of our viewers and our local and national advertisers.”