The new multicast network from FremantleMedia North America and Debmar-Mercury will feature iconic game shows. It’s set for a summer launch.
Fox O&Os Game For Latest Diginet: Buzzr TV
Fox Television Stations has acquired rights to new multicast network Buzzr TV from FremantleMedia North America (FMNA) and Debmar-Mercury.
Buzzr TV will showcase FremantleMedia’s library of game show content in all 17 Fox O&O markets, including nine out of the top 10, and 14 out of the top 20 DMAs.
Thom Beers, CEO of FremantleMedia North America, has made launching this channel a top priority, he said. “FremantleMedia has consistently been the leader in the game show space, with long-running and more-popular-than-ever titles such as Family Feud and The Price is Right. When I joined the company two years ago, it became instantly clear that there was a huge opportunity for us to not only be a producer in the space, but also a programmer.
“We are thrilled to have Fox, one of the nation’s largest owned-and-operated network broadcast groups, as our launch partner on Buzzr TV. Jack Abernethy and Frank Cicha’s enthusiasm for both the channel and our product was clear from the get-go, and we look forward to bringing this beloved genre to viewers across the country,” Beers added.
Frank Cicha, SVP of programming for Fox Television Stations, said: “Buzzr will be a great addition to our D2 portfolio. The possibilities to have fun creatively, and to make it fun for the viewer, are endless. And in a D2 landscape this competitive, the ability to control your own product is a big plus. FremantleMedia can certainly do that.”
Debmar-Mercury, which brokered the Buzzr TV deal on behalf of FMNA, will conduct meetings with FMNA and other major station groups at NATPE to expand the multicast network’s footprint.
“There is nothing else like Buzzr TV,” said Ira Bernstein and Mort Marcus, co-presidents of Lionsgate-owned Debmar-Mercury. “It will be the only game show network operating in the digital multicast universe, providing stations with a highly marketable asset. We believe the depth of the FremantleMedia library will allow the network to secure its future, offering viewers a proven, quality and unique alternative to other digital channels.”
FremantleMedia is the owner of a game show library with more than 40,000 episodes of game shows of yesterday and today. Iconic titles that will be featured when the channel launches include Family Feud, featuring hosts Richard Dawson, Ray Combs, Louis Anderson, Richard Karn and John O’Hurley; Let’s Make a Deal, featuring host Monty Hall; as well as famed titles To Tell the Truth, Password, Match Game, Beat the Clock, What’s My Line, Blockbusters and Card Sharks.