Rentrak Signs Ratings Deal With Saatchi & Saatchi
Rentrak today announced a TV ratings contract with Saatchi and Saatchi Los Angeles.
Saatchi & Saatchi LA will adopt Rentrak’s national TV ratings currency, including its automotive segmentations.
“We are excited to utilize Rentrak’s massive and passive measurement, which will give us granular automotive targeting,” said Janet Waters, Media Director, Saatchi & Saatchi LA. “Rentrak’s capabilities will provide our client, Toyota, with the most reliable source of TV audience viewing.”