The promoted Pulpo Media executive will lead Entravision’s integrated marketing across its television, radio and digital properties.
Lopez-Knowles will oversee Entravision’s multimedia marketing efforts across its television, radio and digital properties, as well as develop and manage Entravision’s corporate marketing strategy.
She will report directly to Walter F. Ulloa, chairman-CEO of Entravision.
“We’re pleased that Maria will expand her role at Entravision and lead our marketing efforts,” says Ulloa. “Her strong foundation in multicultural segmentation and in-depth Latino market insights across generations brings a unique skill set to this role. María’s over 30 years of advertising and marketing expertise make her the ideal candidate to further strengthen Entravision’s integrated approach to our marketing and digital businesses.”
Entravision’s Pulpo division is a data-driven platform offering hyper-specific segmentation, personalized messaging, programmatic execution and in-depth analytics to marketers using its world-class proprietary technology.
“I am thrilled to increase my engagement across the Entravision organization,” says Lopez-Knowles. “Entravision’s understanding of the Latino market, and its commitment to embracing all segments of our Hispanic community, across all available media, is unparalleled in the industry. I share Entravision’s vision and passion and look forward to evolving the brand and its offerings, to better serve both our advertisers and the Latino market in its entirety.”
Before Pulpo, Lopez-Knowles was president of GlobalHue Latino, a multicultural agency, and prior to that was at McCann Worldgroup where she founded and led a division of its MRM (McCann Relationship Marketing) Unit, exclusively focused on targeting acculturated Hispanics digitally.
A graduate of Loyola University of the South, and the University of New Orleans, she holds an undergraduate degree in psychology and a graduate degree in mass communications, with a specialty in film and television.