Announcement comes as the series prepares for live, two-hour season finale on Dec. 13.
NBC has re-upped its weight-loss alternative series The Biggest Loser for a fourth season, it was announced today by Kevin Reilly, President, NBC Entertainment.
Through the opening eight weeks of the 2006-07 television season, The Biggest Loser has averaged a 3.1 rating, 8 share in adults 18-49 and 7.4 million viewers overall. According to NBC, the show has improved its regular time period (Wednesday, 9-10 p.m.) by 40% versus year-ago numbers. The show’s most recent telecast on Nov. 15 delivered NBC’s highest 18-49 rating in the Wednesday 8 p.m. hour so far this season despite airing opposite ABC’s Dancing With the Stars finale. All Biggest Loser telecasts this season have increased their 18-49 ratings with each succeeding half-hour.
The series will broadcast its third season finale in a special live, two-hour episode on Wednesday, Dec. 13 (8-10 p.m.).
The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Ben Silverman (NBC’s The Office, Ugly Betty), Dave Broome (Tsunami Aid: A Concert of Hope, StarTomorrow), JD Roth (Unan1mous, Beauty and the Geek), Todd A. Nelson (Unan1mous, Beauty and the Geek) and Mark Koops (Blow Out, The Restaurant) are the executive producers.