Google’s former head of Hispanic audience sales joins Univision Digital as EVP-GM to continue advancing the company’s digital expansion.
Univision Communications Inc. today appointed Mark Lopez executive vice president and general manager, Univision Digital, effective May 1. He will be based in Miami and report to Isaac Lee, president of news and digital for UCI and CEO of Fusion.
In this new role, Lopez will lead business responsibilities for Univision Digital across platforms, working closely with Univision’s established sales, product, technology, and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of revenue and innovative multiplatform experiences and opportunities, including entering the native advertising market, which is projected to grow exponentially in 2015.
His appointment, Univision said, “is part of UCI’s ongoing commitment to expanding and strengthening its digital offerings in order to effectively deliver the Univision brand and content to a broader, tech-savvy audience on every platform.”
Lopez comes to Univision from Google, where he was head of U.S. Hispanic audience sales since 2010. During his tenure he was responsible for developing and growing Google’s U.S. Hispanic media business.
Prior to that, he was chief operating officer of Terra Networks U.S.A., a post he held from 2007 to 2010. Between 2004 and 2007, Lopez was a publisher at AOL Latino, in charge of all U.S. Hispanic advertising revenue, trade marketing and business development.
He began his career as a senior consultant with Mercer Management Consulting and Andersen Consulting.
Lopez holds a bachelor’s degree from Rensselaer Polytechnic Institute and an MBA from MIT’s Sloan School of Management.