Group owner’s Inergize Digital Media arm launches AdPay classifieds service on 42 of its station Web sites in 24 markets.
Inergize Digital Media, the interactive web services arm of Clear Channel Television, and AdPay, an online classifieds service for local media with over 35% of the nation’s newspaper circulation under contract, today announced the roll out of the AdPay Classifieds Network (ACN) to 42 Clear Channel Television Web sites serving 24 markets nationwide. The agreement makes Clear Channel Television the first stand-alone television group to become a part of ACN.
“AdPay enables us to monetize content and develop an entirely new revenue stream,” said Jason Gould, regional vice president of Inergize Digital Media. “By combining locally relevant classifieds with a network of national goods and services, we are perfectly positioned to deliver consumers the most pertinent content. Our sites become e-commerce hubs and transactional gateways that increase traffic and improve time spent browsing, an enticing proposition for would-be advertisers.”
Starting this week with WPTY and WLMT Memphis, Clear Channel will roll out the ACN to its nationwide network of television markets over the next month.
“Many online users have an affinity with their local media and look there for resources. Clear Channel’s initiative to make its stations’
Web sites local shopping hubs illustrates their market awareness and forward looking approach,” said David Rice, president and CEO of AdPay.
The ACN is an aggregation of online classified ads from multiple media sources that enables online classified shoppers to expand their search without leaving their local media’s classifieds Web site. Online shoppers can search for and purchase merchandise through private party classifieds from across the country. AdPay partners, like Clear Channel, benefit, AdPay says, “from immediate enriched ad content, increased site traffic driven by searches on other ACN partner sites, and monetized web traffic via contextual advertising. Furthermore, the ACN maximizes partners’ market presence through content indexing to other sites.”