Nexstar Broadcasting promotes the former GM of its Evansville, Ind., operations to head its Fox-CW duopoly in Roanoke, Va.
Nexstar Broadcasting Group today promoted Arika L. Zink to VP-GM of Fox affiliate WFXR and CW outlet WWCW serving Roanoke-Lynchburg-Blacksburg, Va. (DMA 67) and the stations’ associated digital services including VirginiaFirst.com.
Since 2012, Zink has been VP-GM of Nexstar-owned WEHT Evansville, Ind., and had oversight of the market’s CW affiliate, WTVW, through a shared services agreement with Mission Broadcasting, as well as the stations’ associated digital services including Tristatehomepage.com.
Zink will assume her new responsibilities on Aug. 6 and will report to Timothy Busch, co-chief operating officer of Nexstar Broadcasting.
Zink has nearly three decades of combined broadcast television and sales management experience. From 2009 to 2011, she was VP-GM of WTVX (CW), WTCN-CA (MNT) and WWHB-CA (Azteca América) in West Palm Beach, Fla.
The stations she has managed have won numerous awards for excellence in local news production and service including a National Murrow, five Regional Murrows, the CW (APEX) Affiliate Partner in Excellence, Indiana Broadcasters Association Television Station of the Year (2014), Indiana Associated Press Most Outstanding News Operation (2014), among others.
Prior to joining Nexstar, Zink was the corporate director of broadcast operations for Hearst-Argyle Television. Prior to that, she held broadcast sales and management positions in South Carolina, Ohio and West Virginia and began her television career in 1986.
A native of West Virginia, Arika graduated from West Virginia University’s Peerly Isaac Reed School of Journalism.