It wasn’t a good month for off-net sitcoms, talkers and magazines, while viewing was down over a year earlier.
The champs of the November sweeps (Nov. 2-29) turned out to be a cooking woman, an advice offering guy and the patriarch of the magazine genre: rookie Rachael Ray, veteran Dr. Phil and Entertainment Tonight, respectively.
Off-net sitcoms were sharply lower in general, while talk shows and magazines were all down or flat with the exception of Dr. Phil and ET.
Milder weather for most of the sweep kept many people away from their sets as daytime broadcast viewing was down by more than 1.4 million people compared to November of 2005.
Among talk shows, Oprah continued on top, but its advantage over second-place Dr. Phil slipped from 2.7 to 1.5 ratings points, sweep to sweep. Compared to last year, Oprah was down 13% to a 7.1 sweep average, while Dr. Phil turned in its best November sweep performance since 2003, improving 2% to a 5.6.
In third, live with Live with Regis & Kelly slipped 5% to a 3.5; Maury dropped 17% to a 2.4; and Ellen Degeneres lost 13% to a 2.1 although Ellen finished the sweep with a new season high 2.3 in the final week.
In rookie action Rachael Ray blew away the field with a 2.1 November average, 91% above second-place Dr. Keith Ablow’s 1.1. In the overnights, Ray was the only new talk show up over last November’s time period average, gaining 9%. Ablow was down 29%.
Finishing in a third-place tie, Greg Behrendt averaged a 0.8 nationally which was down 36% from its metered market time period, and Megan Mullally also averaged a 0.8, down 43% from last November’s metered market time period averages.
The top tier off-net sitcoms were down dramatically. Everybody Loves Raymond, the sitcom leader, sank 18% to a 5.3; second-place Seinfeld dropped 20% to a 4.5; and Friends, in third place, nosedived 31% to a 3.7. By comparison, each of the three shows was only down 8% in November 2005 compared to November 2004.
Entertainment Tonight was easily the highest rated magazine for a 65th consecutive sweep, dating all the way back to July 1990. Entertainment Tonight, with a 5.6 sweep average, actually widened its lead over second-place Inside Edition which had a 3.4. ET’s advantage grew 22% from 1.8 to 2.2 ratings points.
ET was the only magazine whose ratings were up over last year, improving 2%. Inside Edition was down 8%. ET spinoff The Insider earned a 2.7, off 10%, while Access Hollywood also averaged a 2.7, unchanged from last year, although it did hit a new season high of 3.0 in the final week of the sweep. Extra was down 4% to a 2.3, but hit a season high 2.4 in the sweep’s final week.
All of the court shows, which were generally mixed last Novenber, were down or flat year to year with Judge Judy, the highest court, slipping 2% to a 4.8. In second, Judge Joe Brown averaged a 3.0, down 6%, although it hit a season high 3.1 in the final week. People’s Court was third at a 2.8, down 3%. Among rookies, Christina’s Court averaged a 1.3, which was down 8% from its November ’05 time period average in metered markets, while Judge Maria Lopez had a 0.9 nationally and was even with its metered market time period average.
Wheel of Fortune topped the game shows with an 8.6, unchanged from last November, although it did score a new season high 9.2 in the final week. Second-place Jeopardy! was up 3% from last November to a 6.8 average, followed by Who Wants to Be a Millionaire at a 3.3, up 6%, and Family Feud which was down 10% to a 1.8, but finished the sweep on a high note with a season’s best 2.0.
Among first-run weekly hours, ET Weekend was the leader for the 25th sweep in a row, averaging a 3.0, down 3% from last November. In second place, Access Hollywood Weekend had a 1.7, which was down 11%.
Among off-net weekly hours, CSI: Miami averaged a 4.6, down 2% from its October 2006 average, followed by another rookie, Without a Trace, with a 2.8, up 4% from October.
The top first-run weekly half hour was Wheel of Fortune Weekend at a 3.4, down 11% from last November, followed by The Chris Matthews Show at a 2.1, unchanged from last year.
Among off-net weekly half hours, Seinfeld Weekend plummeted 35% to a 3.6, while Everybody Loves Raymond Weekend lost 22% to a 3.2.