CrowdTangle’s personalized real-time social media tracking and discovery platform will help Tegna Media stations track local and national breaking news and major events as well as aid its journalists in telling stories.
Tegna Media Partners With CrowdTangle
In a new partnership, all Tegna Media stations will use CrowdTangle for social media monitoring, measurement and engagement.
CrowdTangle’s personalized real-time media tracking and discovery platform will help Tegna Media monitor what is happening across social media. Stations will be able to use CrowdTangle to track local and national breaking news and major events as well as help journalists tell stories. Tegna Media has been using CrowdTangle in several markets since August.
“Tegna is pleased to expand its relationship with CrowdTangle, a leading-edge digital company whose real-time social analytics tools will empower our local journalists to better discover and track trending social content,” said Frank Mungeam, Tegna Media VP, digital content. “CrowdTangle is a natural partner for Tegna Media as it continues to explore innovative ways to use new digital tools to create engaging content that serves our local audiences.”
“CrowdTangle will help our local news organizations take advantage of social media to discover, design and deliver news to our audience anywhere, anytime across platforms,” said Sean Wechter, Tegna SVP, digital technology and product development.
Brandon Silverman, CEO and co-founder of CrowdTangle, said: “Tegna is one of the most successful and innovative companies in the country when it comes to using social media to deliver news, especially at the local level. They’ve been great to work with and we couldn’t be more excited about this partnership.”