AP’s Andy Carvin, Quartz’s John Keefe, The E.W. Scripps Co.’s Rob McCracken and GateHouse Media’s Penny Riordan will look at how social platforms, bots and voice-enabled technologies are building audience engagement and loyalty among cord-cutting millennials at TVNewsCheck’s sixth annual NewsTECH Forum on Dec. 11-12.
Tegna-owned KVUE is the market’s social media leader in Austin, Tex. according to Shareablee data with nearly 3 million actions in the last six months. Its marketing director says with its cross-generational draw, “Facebook is the best opportunity that any marketer has ever had before.”
The platform is facing questions from lawmakers and others looking to rein in its enormous power, and speculation is high that its top execs, including CEO Mark Zuckerberg, could be called to testify before Congress. New regulations could be in the cards for the company.
Comcast’s streaming platform Watchable launched two years ago with original programming from a slate of estimable producers and digital publishers. Now OTT’s crowded elevator has pushed Comcast out of the original content business, and the company is mulling killing off the service altogether given its small viewership.
A new Google survey of over 900 journalists in North America and Europe found 42% of journalists use data to tell stories twice or more per week; 51% of all news organizations now have dedicated data journalists; and 33% of journalists use data for political stories.
Craig Ferguson is at the helm of a new talk show with no commercial breaks, but the entire show is a kind of commercial itself. The six-episode series, “Couple Thinkers,” is sponsored entirely by clothier Gant and will feature Ferguson and his wife interviewing high-minded guests like Neil deGrasse Tyson. It will appear on YouTube and other digital sites.
Entertainment Studios Inc. has unveiled a new, direct-to-consumer global streaming OTT subscription platform, SPORTS.TV. The company projects 50 million subs over the next five years.