ViacomCBS’s Pluto TV Boosts Marketing

ViacomCBS Inc.’s Pluto TV is launching an ad campaign to attract viewers as the competition in free and ad-supported streaming TV intensifies. Pluto TV said the campaign is the first step in a plan to spend $30 million this year on advertising.

Amazon Studios Cancels SXSW Plans

Amazon Studios will no longer be going to SXSW. The two screenings and panels planned for Tales of the Loop and Upload, in addition to a consumer marketing activation, have been canceled amid concerns over the spread of coronavirus. The move follows Facebook and Twitter’s recent decisions to withdraw their participation from the annual music, technology and entertainment festival in Austin, Texas.

THE PRICE POINT

The Price Point | AT&T TV’s Odd Play As ‘The Future Of TV’

You cannot be blamed at first glance for thinking the new AT&T TV is yet another OTT service. Actually, it is something else entirely; more akin to DirecTV than cable light. When one looks at the details and long-term pricing, it becomes easy to see AT&T TV is intended to replace DirecTV.

BRAND CONNECTIONS

Amazon Prime To Stream 21 Yankees Games

Major League Baseball owners voted in November to have digital streaming rights within a team’s broadcast market revert to each club from Baseball Advanced Media starting with this season.

DSLR To Mobile: Dongles Tips And Tricks

TVN’S NEWSROOM INNOVATORS

TVN’s Newsroom Innovators | Different Vibe For KSAT’s Streaming ‘News At 9’

With the streaming-only The News At 9, Graham-owned KSAT in San Antonio is playing with the boundaries of a traditional newscast, blowing open the time constraints of traditional packages and going bold with deep dives and different presentation formats.

Facebook Cancels Its SXSW Plans

The social network follows Twitter’s lead as the list of attendees bailing on the annual Austin festivities grows, but organizers say the show will go on.

Breaking News — At The Push Of A Button

When Cleveland anchor Damon Maloney suddenly has to jump on a breaking story and cover it live on his station’s streaming platforms, he knows he’s in good hands. His own. It’s no longer unusual for stations to offer original streaming content. But Gray’s CBS affiliate WOIO is betting that it can make its mark with breaking news on OTT platforms by adding distinctive elements to its coverage. And the approach relies on technology that puts the talent in the driver’s seat, requiring journalists like Maloney to function as reporter, anchor, producer, director and executive producer all at the same time.

Pluto TV Launches $30M Ad Campaign

Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign — its biggest to date — with plans to spend $30 million on the effort in 2020.

Gigi Sohn Joins Locast Board

Gigi Sohn, former adviser to FCC Chairman Tom Wheeler and before that head of fair use advocates Public Knowledge, has joined Locast’s board of directors. Locast streams TV station signals online, using a copyright carveout to do so without having to seek permission from the station or pay a license fee, which Locast argues is essentially a “fair use” of the signals under the law, though the TV networks see it differently.

Poynter, Google To Help Local Newsrooms Reach Younger Audiences

The Poynter Institute and Google News Initiative are teaming up to help three local newsrooms reach new, young audiences through engaging, shareable social video storytelling. The yearlong program, VidSpark, will […]

Sinclair Extends RSNs As YouTube Talks Continue

A day after announcing it would drop Sinclair Broadcast Group’s regional sports networks, YouTube TV said last Friday night that it agreed to a temporary extension and that negotiations continue.

AT&T’s New Streamer Debuts Today

AT&T TV will have most of the same channels offered on the company’s shrinking DirecTV, but it’ll come over the internet rather than a satellite dish. AT&T has been testing the service in 13 markets and is now making it available to anyone.

Hilary Duff Seeks New ‘Lizzie McGuire’ TV Home On Hulu

LOS ANGELES (AP) — Hilary Duff is asking Disney to find a TV home that’s more appropriate to the grown-up “Lizzie McGuire.” In an Instagram post, the actress who’s reprising […]

Californians Bombarded With Bloomberg Ads

The billionaire candidate, a late entrant in the primary race, is pouring money into Super Tuesday states voting on March 3 and saturating them to a degree that political media strategists and ad-tracking firms said is unprecedented. Bloomberg, who has spent about half a billion dollars blanketing the country with ads, has shelled out about $50 million on cable, broadcast and radio ads in California, according to ad tracking firm Advertising Analytics.

Frontier Offers Philo, Becomes Latest Telecom To Give Up On Pay TV

Former ‘NBC Nightly News’ EP Sam Singal Joins Spectrum As VP, Content And Editorial

Sinclair Could Launch RSN Direct-To-Consumer Service

 

A week after Charlie Ergen lamented that Sinclair didn’t own the Fox RSNs when their contract expired with Dish, Sinclair offered further optimism. “We continue to have discussions with Dish for the carriage of the RSNs and remain confident that our two companies will eventually reach a mutually acceptable carriage agreement,” Sinclair President-CEO Chris Ripley said on the company’s 4Q earnings call.

YouTube TV Strikes Out On Sinclair’s RSNs

Baseball fans who also subscribe to YouTube TV got some bad news today when YouTube TV announced it will drop all Sinclair-owned Fox regional sports networks on Feb. 29. The announcement means fans in several markets — including New York, where the Yankees’ YES Network will be going away — will not be able to catch their favorite teams on YouTube TV. YouTube TV tweeted it was “unable to reach an agreement with Sinclair” to continue carrying Fox’s RSNs.

McNamara Is CBS All Access Programming Chief

ViacomCBS is making some changes to its executive ranks for its digital business, promoting Julie McNamara to head of programming at CBS All Access. CBS executives Jeff Grossman, Rob Gelick and Domenic DiMeglio have also been upped to new positions. L-r: McNamara, DiMeglio, Gelick and Grossman.

‘Oprah Winfrey Show’ To Be Recycled As Weekly Podcast

Court: Tech Platforms Aren’t Bound By 1st Amend.

A federal appeals court in California on Wednesday ruled that privately operated internet platforms are free to censor content they don’t like. Though not unexpected, the unanimous decision by the Ninth U.S. Circuit Court of Appeals in San Francisco marks the most emphatic rejection of the argument that YouTube, Twitter, Facebook and other giant tech platforms are bound by the First Amendment.

Peacock Signs Huge Licensing Deal With A+E Nets

Peacock will get an infusion of unscripted series from A+E Networks when it launches this spring as part of wide-ranging licensing deal. The upcoming streaming platform from NBCUniversal will get the back catalogs of series from A&E and History, including Cold Case Files, First 48, Storage Wars, American Pickers, Ancient Aliens, Curse of Oak Island, Pawn Stars as well as History’s scripted drama Project Blue Book.

Altice USA Launches App For Apple TV 4K

Jordan Steele Named Weekday Host Of Quibi’s ‘Weather Today’

The Weather Channel announced today that meteorologist Jordan Steele will be the weekday host for Quibi’s new show, Weather Today. Weather Today will join Quibi’s Daily Essentials category of programming, […]

Tegna And Gray Form OTT Partnership

Gray will acquire a minority ownership interest in Tegna’s Premion and resell Premion in all of Gray’s 93 television markets.

TV Azteca Uses Dalet Galaxy To Expand Multiplatform Offerings

Dalet, a provider of solutions and services for broadcasters and content professionals, today announced that Mexico’s TV Azteca has deployed Dalet Galaxy five workflow platform to reinvigorate the company’s content […]

NBCU Stations Debut Advanced Ad Business

Harnessing the power of Comcast NBCUniversal, NBC Spot On aims to provide local/regional clients access to 100% owned or purchased premium long-form inventory, at scale.

Over 25% Of Americans Are OTT-Only Viewers

Two thirds of Americans (66%) have access to a streaming video service, and 28% watch content “only” on streaming platforms. The percentage of Gen Z OTT-only viewers is even bigger at over a third (38%).

Firefox Starts Encrypting Domain Names