Program-length AR cuts costs, boosts creativity at Raleigh’s WRAL
WRAL managers wanted to create a full-length program using augmented reality. They worked with Ross Virtual Solutions to create it.
“Everybody’s looking at costs,” said Jim Rothchild, station manager at WRAL 5 in Raleigh, N.C. “We all know the material costs of building sets and this is a great combination of lowering those costs and increasing the creative potential exponentially.”
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