The Media Rating Council has granted its first accreditation to a point-of-care advertising measurement for digital, place-based media network PatientPoint. The MRC said the accreditation was granted following its out-of-home and digital committees’ review of a “rigorous audit” by an independent CPA firm, which also included some new, “supplemental” auditing unique to the point-of-care medium with screens in waiting rooms and examination and treatment rooms of doctor’s offices, clinics and healthcare facilities.
Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has received continuation of […]
Integral Ad Science (IAS) this morning announced it has been accredited by the Media Rating Council for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram.
The industry group that represents major television networks is calling on the nonprofit Media Rating Council to strip Nielsen’s accreditation in an unprecedented escalation of a months-long feud centered on the accuracy of Nielsen ratings. On Wednesday morning, the Video Advertising Bureau, which counts A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS (among others) as members, delivered a letter to the MRC demanding that it suspend its accreditation of Nielsen’s national ratings service due to the measurement firm’s handling of its in-home panel. That panel, which serves as the backbone of Nielsen’s television measurement products, has been cast into doubt since at least March 2020.
Independent advertising and analytics ad platform for television Innovid today announced it has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions, […]
The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.