Innovid Adds MRC Accreditation For Display Ad Measurement

Independent advertising and analytics ad platform for television Innovid today announced it has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions, expanding the omni-channel ad server’s existing accreditations in video and OTT. Innovid’s accreditations now span measurement of rendered display impressions — desktop, mobile web and […]

MRC Revokes Accreditation For Hulu, 2 Others

The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.